Veblen / Privacy Policy
Privacy Policy.
Veblen Pty Ltd, trading as Veblen Group · ABN 48 678 820 525
Veblen Pty Ltd, trading as Veblen Group ("we", "us", "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website (veblengroup.com.au), submitting an enquiry, or filling out one of our forms (including forms served through Facebook or Instagram), you consent to the practices described in this policy.
1. What information we collect
We may collect the following types of personal information:
- Contact details: your name, business name, email address, and phone number.
- Business information: your role, company revenue or size, marketing budget, timelines, and goals, where you provide these in an enquiry or lead form.
- Correspondence: any information you include when you contact us by email, phone, or through our forms.
- Technical and usage data: your IP address, browser type, device information, pages visited, and how you interact with our website (collected automatically through cookies and analytics tools).
We do not intentionally collect sensitive information (such as health, racial, or political information). Please do not send us sensitive information unless we specifically request it.
2. How we collect your information
We collect personal information:
- Directly from you: when you fill out a form on our website, submit a lead form on Facebook or Instagram, email us, call us, or otherwise interact with us.
- Automatically: through cookies, tracking pixels (including the Meta Pixel and Google tags), and analytics tools when you visit our website.
- From third-party platforms: when you submit a lead form hosted on Facebook or Instagram, Meta provides us with the information you chose to share (such as your name, email, and answers to our questions).
3. Why we collect and how we use your information
We use your personal information to:
- respond to your enquiries and provide the products or services you request;
- assess whether our services are a suitable fit for your business;
- contact you about your enquiry, including by phone, email, or SMS;
- send you marketing and promotional communications where you have consented (you can opt out at any time; see section 8);
- improve our website, services, and marketing; and
- meet our legal and regulatory obligations.
4. Who we disclose your information to
We may disclose your personal information to trusted third parties who help us operate our business, including:
- Meta Platforms, Inc. (Facebook and Instagram): for lead generation and advertising.
- Google LLC: for advertising (Google Ads) and website analytics (Google Analytics).
- Customer relationship management (CRM) providers: such as GoHighLevel, which we use to store and manage enquiries.
- Email, communication, and hosting providers: who help us contact you and run our website.
We only share the information necessary for these parties to perform their services, and we require them to protect it. We do not sell your personal information.
We may also disclose information where required by law, or to protect our legal rights.
5. Overseas disclosure
Some of our service providers (including Meta, Google, and GoHighLevel) store and process data on servers located outside Australia, including in the United States. By providing your information to us, you consent to this disclosure. We take reasonable steps to ensure these providers handle your information consistently with the Australian Privacy Principles.
6. Cookies and tracking technologies
Our website uses cookies and similar technologies (including the Meta Pixel and Google Analytics) to understand how visitors use our site and to improve our marketing. You can disable cookies through your browser settings, though some parts of the website may not function properly as a result.
7. How we store and protect your information
We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. This includes secure storage and restricted access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain your information only for as long as necessary to fulfil the purposes described in this policy or as required by law.
8. Direct marketing and opt-out
If you have provided your details, we may contact you with marketing communications relevant to your business. You can opt out at any time by:
- clicking the unsubscribe link in any email;
- replying "STOP" to any SMS; or
- emailing us at admin@veblengroup.com.au.
9. Accessing and correcting your information
You have the right to request access to the personal information we hold about you, and to ask us to correct it if it is inaccurate or out of date. To make a request, contact us using the details below. We may need to verify your identity before actioning your request.
10. Complaints
If you believe we have breached your privacy or the Australian Privacy Principles, please contact us first at admin@veblengroup.com.au so we can investigate and respond. We will aim to respond within a reasonable time.
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or 1300 363 992.
11. Third-party links
Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
12. Changes to this policy
We may update this Privacy Policy from time to time. The current version will always be available on our website, with the effective date shown at the top.
13. Contact us
For any questions about this policy or how we handle your information:
Veblen Group
Gold Coast, QLD, Australia
Email: admin@veblengroup.com.au