Veblen / Case studies / NT Trailers
Trailer manufacturing · Darwin, NT · Veblen partner
NT Trailers is a trailer manufacturer selling a considered, high-ticket product from Darwin. On the Veblen engine: Meta-first campaigns built around the product, a complete CRM build, and automated follow-up sequences, the business generates around 600 leads a month at under $32 cost per lead. In the owner's words: "NT Trailers has never had a pipeline this full."
A trailer is not an impulse buy. Buyers compare, disappear, and come back weeks later, or never. Volume advertising alone produces enquiries that evaporate. The challenge: generate serious volume AND hold every buyer through a long consideration window without the sales team drowning in manual chasing.
Creative built around the trailers themselves: the builds, the specs, the real thing leaving the yard. At 600 leads a month, creative is a production line, not a one-off shoot.
Every lead captured, staged and visible. A pipeline built for a considered purchase: enquiry, qualification, quote, deposit.
Instant first response, then structured nurture that keeps NT Trailers in front of the buyer through the comparison weeks, and chases quotes toward deposit without a human needing to remember.
Josh's words: the ads keep getting sharper. Audiences, creative and forms iterated on live CPL, which is how 600 a month stays under $32.
Around 600 leads a month at under $32 cost per lead, volume most manufacturers never see, at a CPL most can't hold at a tenth of the scale. The fullest pipeline in the company's history, with follow-up running on rails instead of memory.
★★★★★
I spoke with Veblengrp 12 months ago and they worked out a plan to grow my business for social media, not only have they exceeded my expectations but they also grew my socials more then what they planned. Im extremely happy with the service they offered and will be a longterm customer. Zac is very confident and competent in his ability. Thanks Veblengrp
Tom Mac · Google reviewWhat made the difference: treating follow-up as infrastructure. At high-ticket price points the money isn't in the click. It's in the weeks after it. The CRM and nurture sequences are why volume became deposits instead of a full inbox.
Volume out front, infrastructure behind it, and a creative production line keeping the ads sharp at 600 leads a month.
Product-led creative tested and rotated continuously. The ads keep getting sharper.
A steady line of short-form video built around the trailers and the people who buy them.
Enquiry → qualification → quote → deposit, every stage visible and automated.
Instant first response, then structured follow-up that holds buyers through the comparison weeks.
NT Trailers' site, built by Veblen to carry paid traffic and convert considered buyers.
Spend decisions made on cost per lead and deposits, not clicks.
The NT Trailers siteBuilt by Veblen to carry 600 leads a month of paid traffic.NTT's engine is built for considered purchases: nurture that holds buyers from first click to deposit. Tell us what you sell and we'll map it.
Prefer to talk it through? Book a 30-minute strategy call, straight into Zac's calendar.