Veblen / Case studies / LCMB Group
Electrical & air conditioning · Gold Coast + Brisbane · Veblen partner
LCMB Group is an electrical and air conditioning business operating across the Gold Coast and Brisbane. On the Veblen engine: Meta-first lead generation with high-intent forms, a CRM pipeline, and AI follow-up that answers every enquiry in under 60 seconds. The business books 150+ qualified leads month after month. In March 2026, the account produced 254 leads at a $25.66 average cost per lead.
LCMB runs multiple service lines across two cities. The work was never the problem. Consistency was: lead flow that surged and died with referrals, and enquiries going cold in voicemail while the team was on the tools. For a multi-crew operation, inconsistent leads means crews you can never confidently keep busy.
Campaigns built per service line, with creative shot on real LCMB jobs: real crews, real installs, no stock footage. High-intent lead forms with qualifying questions filter tyre-kickers before they cost a phone call.
Every enquiry (Meta, website, phone) lands in a single CRM pipeline staged from new lead to booked job, visible to the whole team.
The moment a lead arrives, the system responds: qualifies, answers questions, pushes for the booking. Luke's words: jobs get booked before a competitor has even seen the notification.
Ads are paused and scaled on live cost-per-lead and booked-job data, not age or gut feel. The engine compounds because decisions follow the numbers.
150+ qualified leads a month, sustained, not a spike month cherry-picked for a case study. The high-water proof: March 2026, 254 leads across the account at a $25.66 average cost per lead. Behind the volume, the speed: every enquiry answered in under 60 seconds, around the clock.
★★★★★
We use Veblen right across our Group of companies for all things marketing. I was initially so impressed with Zac and his team's thumb stopping ability. In a age where attention is a prime currency, Velblen are certainly one leaders I've come across in my experience...
Luke Vaughan · Google reviewWhat made the difference: not one tactic but the compounding of qualified lead flow and instant follow-up. Volume without speed leaks; speed without volume starves. The engine runs both.
Not a service here and a service there. One engine, every part feeding the next.
Campaigns per service line with high-intent, qualifying lead forms.
Ad creative shot with LCMB crews on LCMB installs, no stock footage.
One pipeline, every enquiry answered in under 60 seconds, day or night.
A ground-up rebuild of lcmbgroup.com.au, engineered to turn visits into booked jobs.
Review engine and Google Business Profile foundations feeding the map pack.
Decisions made on live CPL and booked-job data, reported in dollars, not impressions.
The new LCMB siteDesigned and built by Veblen: fast, proof-led, made to convert.LCMB's engine took weeks to install, not months. Tell us your trade and area and we'll map the same system onto your business.
Prefer to talk it through? Book a 30-minute strategy call, straight into Zac's calendar.